Bad Ass Coffee of Hawaii is moving into new territory and will debut in South Carolina with three stores in the greater Myrtle Beach market area. The first store is projected to open by early 2024.
The Myrtle Beach development news contributes to the brand’s overall growth goal of opening 150 new locations during the next five years. It currently has more than 25 stores, reports Chain Store Age.
Bad Ass Coffee of Hawaii said it has performed exceptionally well in the Southeast, with highly successful openings in markets that include Destin and Naples, Florida; Orange Beach, Ala.; and Virginia Beach and Alexandria, Va., to the north. The company plans to continue expansion in coastal vacation destinations along the Atlantic, Gulf and Pacific Ocean communities.
Bad Ass Coffee of Hawaii closed out a record 2022, awarding 45 franchise agreements while opening eight new stores. The company said it continues to achieve high-performance marks with a 76% average unit volume increase compared to that of pre-COVID, 2019.
“We're very proud of the milestones that we achieved in 2022 and the positive impact that they have had on our franchisees' business," stated Scott Snyder, CEO of Bad Ass Coffee of Hawaii, in a January release. "Our continued and aggressive push to build a best-in-class national coffee franchise opportunity with a strong infrastructure, technology & innovation, and a craveable menu has Bad Ass Coffee of Hawaii poised for even bigger strides in 2023."
Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989. In addition to premium coffee from the famous Kona region of the Big Island, the company also sources from Kauai and Maui. Beyond coffees and other beverages, stores offer foods with a Hawaiian twist, and branded merchandise.
The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC.