Unibat, the leading powersports battery manufacturer in Europe, has launched U.S. distribution.
Based in Bari, Italy, the company will undertake U.S. sales with corporate headquarters in Woodland Hills, Calif. and U.S. distribution from Humble, Texas.
The U.S. product lineup will be focused on the company's highly successful line of AGM powersports batteries and include a unique, waterproof battery charger.
Unibat is one of the primary sponsors of the Factory Ducati team in MotoGP, which features riders Andrea Iannone and Andrea Dovizioso.
Distribution will be dealer direct and include direct sales to consumers via the company's website, www.unibatus.com.
Added Unibat President Alessandro Annoscia: "We are very excited to be making our initial launch in the United States. We believe we have the most technologically advanced AGM batteries available, and look forward to demonstrating our expertise in the U.S. market. We are very excited to be led in this effort by Kevin Riley, who has shown great skill in leading technology brands in the U.S. Powersports industry."
Added Unibat USA President Kevin Riley: "I am very excited about taking Unibat to new levels of success by launching sales in the largest market in the world, the United States. Alessandro has done an excellent job of leading the Unibat brand to a leadership position in Europe and Latin America, and I look forward to being able to leverage all of the marketing and technological expertise of the company."