Macerich, one of the nation’s leading owners, operators and developers of high-quality retail and mixed-use properties in top markets, announced the successful opening of Arizona’s first SCHEELS at Chandler Fashion Center in suburban Phoenix on Sept. 30.
In addition to 75 specialty shops set inside the popular sporting goods retailer, Chandler SCHEELS features a wide variety of fun, family-friendly entertainment including a Ferris wheel, 16,000-gallon saltwater aquarium, a wildlife mountain, Fuzziwig’s Candy Shop, Ginna’s Café, as well as arcade games and sports simulators.
“SCHEELS is a fantastic fit for shoppers across the entire state of Arizona who are visiting this first-to-market location not only for the incredible selection of sporting goods, but also for exceptional family experiences — including the famous in-store Ferris wheel,” said Bob Beffa, Senior Vice President, Real Estate, Macerich. “SCHEELS, which takes the place of a former department store anchor, is part of Macerich’s regional town center strategy to give our shoppers more than just traditional retail. It’s about giving more people more reasons to spend time at our top properties.”
Per SCHEELS, the new location at Chandler Fashion Center is the company’s 32nd store and will employ over 400 people.
“SCHEELS drew tens of thousands of first-day shoppers with its high-profile opening, and traffic at Chandler Fashion Center was up more than 108% for the day. Ultimately, SCHEELS is expected to generate four times what the previous tenant generated and add significant traffic to an already strong center,” said Ed Coppola, President, Macerich. “This successful redevelopment is another terrific example of Macerich responding to and delivering what our customer wants.”
Located in the prominent Phoenix suburb of Chandler, Arizona, Chandler Fashion Center features an outstanding collection of more than 180 retailers, including Apple, lululemon, Dillard’s, Macy’s, Urban Outfitters, Harkins Theatres, Crayola Experience Studio and new retailers such as SCHEELS, Intimissimi, Miniso, Chocolate Bash and opening soon – Warby Parker and a Cotton:On expansion. The regional town center also offers a variety of dining experiences including The Cheesecake Factory, Firebirds Wood Fired Grill, P.F. Chang’s, Hop Social Grill, and Cooper’s Hawk Winery & Restaurant.