Bollé Brands has moved its U.S. headquarters to Carlsbad, CA, from Boston, company officials told the publication SGB Executive. The company also plans an increased focus on the North American market.
“For the group, it’s a huge step forward because we are inspired to be much bigger and much stronger in the U.S.,” Louis Cisti, the company’s global VP of marketing, told SGB Executive during the Outdoor + Snow Show in Denver. “The biggest opportunity for us is growing the U.S. and Canada for all the brands in the group. This will be our focus for the next couple of years.”
Bollé Brands is the holding company that’s owned by A&M Capital Europe and includes Bollé, Bollé Safety, Spy Optic, Serengeti, Cébé and H2Optix. Bollé Brands’ portfolio are now co-located in Spy Optic’s headquarters in Carlsbad, though global headquarters remain in Lyon, France.
Bollé Brands is also replicating its EPIC (Excellence In Product Innovation and Creativity) center in Carlsbad, giving the U.S. headquarters the same innovation capabilities as the Lyon headquarters, SGB Executive reports.
Cisti told the publication the company is investing “a couple of million dollars”—moving operations to the West Coast, completing the Carlsbad EPIC infrastructure and bringing additional resources to Bollé Brands’ new North American headquarters.
In addition, Bollé Brands also unveiled a major initiative at the show called “Customer First,” which is designed to deliver premium service and systems to all of Bollé Brands’ retailers.