Gymshark, the U.K.-based fitness apparel brand, plans to open its first U.S. distribution center in July 2021 in Rialto, Calif., with East Coast centers following later in the year.
The expansion is in addition to established operations currently running in Mississauga, Canada.
The expansion comes as Gymshark has seen “tremendous growth” in its direct-to-consumer (DTC) business and “expects to see high double-digit growth in the U.S. in the coming years.” With the new fulfillment centers, inventory availability for online orders will improve, and Gymshark will have the ability to reach “the majority of U.S. customers within three days and improve the overall return process.”
Radial, based in King Of Prussia, PA, is supporting its fulfillment expansion plans. During all of 2020, Radial processed approximately 950,000 units for Gymshark from its location in Mississauga with more than 360,000 units shipped during the holiday peak season.
“Gymshark’s top priority is our customer and ensuring that they have an exceptional experience from their first visit to our site,” said Henry Spear, general manager of North America Gymshark. “In order to deliver on this customer proposition and support our tremendous growth in the U.S., we looked to expand our distribution network in order to bring speed and ease to each order. In selecting a partner, Radial’s commitment to excellence and people-focused culture aligned closely with Gymshark’s values, making them a natural choice. We are excited to watch our partnership continue to thrive as we focus on accelerating growth of our community in the region.”
Radial is reserving more than 780,000 square feet for Gymshark operations across North America. Two more fulfillment centers on the East Coast will open later in 2021 to support the peak holiday rush.