California-based online lender SoFi has opened a 300-person operations center in Jacksonville, Fla. To receive $1.5 million in city and state incentives, SoFi will invest $5.5 million in its Southeast Operations Center. The company also agreed to hire 300 workers by the end of 2021 at an average salary of at least $54,000.
The company, which offers a variety of borrowing, saving, investing and other financial products, employs more than 1,400 people in eight states. Jacksonville is its only Florida location.
“As SoFi grows, we knew we needed to expand our real estate footprint to maintain our top-tier level of support for all of our members across the country,” CEO Anthony Noto said in a statement. “Jacksonville, from the start of our exploration, has been a clear front-runner for talent, accessibility, and offering an affordable cost of living. We’re thrilled to expand our SoFi family to Florida.”