MI: International Fashion Retailer Primark Enters Michigan, Opening First Store in Auburn Hills | Trade and Industry Development

MI: International Fashion Retailer Primark Enters Michigan, Opening First Store in Auburn Hills

Jul 31, 2024
The new store will open its doors to Detroit-area shoppers on September 12.

Primark, the international retailer offering quality fashion at value prices, announced today it will open its new store at Great Lakes Crossing Outlets in Auburn Hills, Michigan on Thursday, September 12. Primark's first store in the state of Michigan, this opening will offer Detroit-area shoppers more than 36,600 square feet of retail selling space with the latest fashion trends and essentials for the whole family, as well as homewares and beauty - all at affordable prices.

This store opening will come fresh off the heels of Primark's opening at the Florida Mall in Orlando, due to open Thursday, August 29. This momentum is part of Primark's ongoing expansion within the US market and the new openings will bring Primark to 27 US stores, across 11 states, and more than 450 stores globally.

With preparation for the fall opening underway, Primark's Talent Acquisition team is searching for retail colleagues to fill full and part-time roles. All available roles can be viewed on the Primark Careers Site and successful applicants can look forward to Primark's competitive salary, with sales associate base pay starting at $15.25 an hour and $0.50 per hour increases at 6 months and 12 months of employment. Primark's Recruitment Centers at the Great Lake Crossing Outlets will continue to run over the next few weeks and interested candidates are encouraged to apply online to positions of interest or to visit the recruitment center for a walk-in interview. The recruitment center is open Wednesday through to Sunday from 9am to 6pm over the coming weeks.*

"Entering the state of Michigan is an exciting step for us at Primark and we're already feeling the love – or Primania – from the community as we build our store team and educate those new to the brand on all we offer," said Kevin Tulip, President of Primark US. "The folks in and around The Motor City have welcomed us with open arms and we can't wait to return the favor as we gear up for opening day!" 

Beginning Thursday, September 12 at 11 a.m. ET, Primark will kick off an opening weekend filled with fun for the whole family. Shoppers can line up to be greeted with a live DJ spinning tracks, giveaways and local treats, first come first served.  

With denim starting at $10 and tee shirts at $4, there is something for everyone at Primark. Primark has an extensive collection of licensed product at prices that won't break the bank, including fan-favorite collections such as Disney and sports offerings, including NBA Detroit Pistons and NFL Detroit Lions collections.