Rawlings Sporting Goods Company, Inc. is moving from its current corporate headquarters located in Town & Country, MO, to Westport Plaza in Maryland Heights, MO, in late 2023. The company said it needed the additional office space and wanted to create a corporate campus, including an experiential retail destination.
Rawlings has been headquartered in St. Louis since it was founded in 1887.
“Our move to Westport Plaza reflects the tremendous growth of our baseball and softball business and allows us to create an immersive brand experience for fans and athletes alike,” said Mike Zlaket, chief executive officer, Rawlings. “As a storied brand based in St. Louis, Rawlings has very strong ties to the local community, and it was important for us to remain here in such a renowned baseball town.”
The move coincides with Westport Plaza’s revitalization plans designed to attract new business tenants.
“Rawlings is the perfect fit for Westport Plaza as they will provide a unique experience for the millions of avid baseball fans both visiting and living in St. Louis,” said Bob O’Loughlin, chairman and CEO, Lodging Hospitality Management, owners of Westport Plaza. “We are proud to partner with Rawlings as they incorporate their 135-year legacy into their new headquarters while building the future of their business.”
Rawlings expanded experiential retail space will display its complete line of baseball and softball products with customizable options across multiple product lines. The brand will also display historical artifacts “integral to [the company’s] success and growth throughout the years.” The company’s “glove vault” will display Rawlings’ strength in the glove category with Rawlings Gold Glove Awards on display and an interactive custom glove center for customers to design gloves for themselves.