OHM Fitness, based in Arizona, says it will open 35 EMS fitness studios in New Jersey and Washington D.C. over the next few years through its franchise partners.
OHM Fitness, which offers an intense two-hour workout in a low-impact, 25-minute session, opened its first studio in the company’s headquarters in Scottsdale, AZ, in June. Since then, the company has sold the rights to five territories, including 121 franchise licenses. Territories in development include Arizona, San Diego, South Florida, New Jersey, and Washington, D.C., reports SGB Media.
In New Jersey and D.C., Jake & Alyssa Kapneck recently secured area representative rights and plan to open 30 locations in New Jersey and five in D.C. The Kapnecks also have locked down the first rights to bring the concept to Maryland once the new franchise is officially registered in that state, reports SGB Media.
“OHM Fitness is going to change the way people in the U.S. work out. It’s all about efficiency and using technology to get better results in less time. We use tech to make every other part of our lives more efficient; now it’s time for fitness to catch up,” said Jake Kapneck.
“We are able to deliver better results than a person can achieve from spending two or three hours in the gym in one 25-minute class three times per week. OHM Fitness is completely different from any other fitness concept in the U.S. today,” said founder and CEO Doug Payne. “This technology has been popular in Europe for decades, and others have tried similar concepts in the U.S., but no one has found the right delivery and format. We have nailed it, and our members’ results are mind-blowing.”