Grocer Lidl U.S. opened a new $11 million store North Charleston, S.C., recently, bringing 40 new jobs to the area.
“Lidl will join North Charleston’s thriving business community, adding new jobs and capital investment, only strengthening our local economy,” said North Charleston Mayor Keith Summey.
The new store will feature an easy-to-shop layout that utilizes natural, non-ozone depleting refrigerants and high efficiency LED lighting, which reduces energy usage by up to 75% over traditional bulbs, Lidl said.
As consumers continue to seek out deals as food at home prices continue to rise, Lidl recently announced efforts to drop prices on more than 100 items in all of its stores across nine East Coast states, reports Winsight Grocerty Business. The grocer introduced rotating price cuts on more than 100 items in all of its more than 170 stores.
“We recognize that inflation and rising food prices are impacting many families and we hope to give more relief through this Fall price-cutting campaign,” said Lidl US Chief Product Officer and EVP of Purchasing Stefan Schwarz, in a statement announcing the price drop. “We are committed to offering all of our customers the best value in our stores every day, and we continue to invest in additional ways for customers to save money when we know it matters most.”