Global lifestyle, apparel and accessories brand True Religion announced the expansion of its retail stores with four new locations in centers which have proven to draw demand from True Religion customers. These new stores bring the brand’s total number of physical retail locations to 51 in the United States.
“Our retail expansion strategy has always been built around our consumers,” said Michael Buckley, Chief Executive Officer, True Religion. “While we are very selective about where to open new stores, we’ve seen quite a bit of new demand on truereligion.com from shoppers in these markets. We know our customers in Brooklyn, San Antonio, Katy, and Orland Park will enjoy the physical shopping experience we have created for them as much as they enjoy the online experience.”
True Religion’s recently announced holiday campaign, “Where Holiday Wishes Come True,” starring Megan Thee Stallion and Hunxho, will feature prominently in all stores , including these newly opened doors. The holiday theme is a play on the brand’s name as well as the universal tradition of holiday wish-making. The holiday collection includes edgy drops throughout the season for both men and women which incorporates embellished logo details, contrasting double-stitch effects, studs, shine, and distressed graphics.
The store locations and opening dates include:
Katy Mills in Katy, TX opened last May
North Star Mall in San Antonio, TX opens on November 8
Kings Plaza in Brooklyn, NY opens on November 15
Orland Square in Orland Park, IL opens on November 22