Uncharted Supply Co., which makes emergency preparedness gear, has opened its first company-owned retail location in its hometown of Park City, Utah.
The 2500-square-foot store is in the Outlets Park City shopping mall; neighboring brands include Nike, Oakley and Mountain Hardwear. It was designed in collaboration with Nate Wessel, known for his work at Woodward adventure camps.
“Our goal is to inspire adventure while ensuring our customers are prepared for potential worst-case scenarios,” said Uncharted Supply Co. CEO, Christian Schauf. “Opening our own retail location is a natural progression for Uncharted, after expanding our product line to more than 200 retail locations nationwide in 2021, including Cabela’s, Bass Pro Shop and Sportsman’s Warehouse. A retail presence provides an intimate experience for our customers to experience the brand firsthand and allows us to educate, prepare and equip our customers as they live, work and play in our hometown of Park City and beyond.”