The Fresh Market announced it is adding two new stores in the Washington, D.C., area within the next three years. The stores, in Reston, Va., and Falls Church, Va., will each be anchor locations in “upscale mix-used developments,” the grocer’s CEO Jason Potter said in the announcement.
The Reston Fresh Market will be 27,000 square feet on the ground floor of at the Reston Station development, according to a press release. The Falls Church store will be about 29,000 square feet on the ground floor of a future residential space. The store is scheduled to open in mid-2026, reports Grocery Dive. The Fresh Market noted its expansion to these “high-traffic, transit-oriented developments” highlights the grocer’s growing commitment to community integration.
The Fresh Market operates more than 160 stores across 22 states. The two new locations join two of the grocer’s stores already in the Washington, D.C., area — in Alexandria, Va., and Vienna, Va..
Last summer, the specialty grocer announced plans to open 22 new store locations over 24 months, expanding its store fleet by 14%. At the time, it had 159 stores, reports Grocery Dive.