Last week, Lidl U.S. held a grand opening for its newest store, in McLean, Va. The new location brings its store count to 34 in Virginia. Lidl said it invested $10 million in the new store, which will employ more than 45 workers, reports Winsight Grocery Business. Lidl U.S. is based in Arlington, Va., and is a division of the Schwarz Group of Germany.
The June 1 ribbon-cutting ceremony was attended by company executives and local leaders, including Virginia Secretary of Agriculture and Forestry Matthew Lohr, who said in a release, "Lidl has a long commitment to Virginia. ... We greatly appreciate all they do for the communities they serve."
Fairfax County Supervisor John Foust said McLean residents have been looking forward to the opening of the Lidl grocery store for some time because of its reputation for high-quality products at discount prices.
Lidl recently announced efforts to drop prices on more than 100 items in all of its stores across nine East Coast states, reports Winsight Grocery Business. The price-cutting campaign, Lidl said, comes as inflationary pressures across the supply chain have led to sharp increases in food prices for many retailers, especially on staples such as meat, grains, coffee, frozen prepared foods and other household products.
"As many families contend with rising prices due to inflation, we hope to ease their financial burden at the checkout counter by investing even more to lower our prices," said Lidl U.S. President and CEO Michal Lagunionek, in a June 1 statement. "This price-cutting drive is part of Lidl's ongoing commitment to offer the best value in every community we serve."
Lidl said shoppers can expect to save more than $50 on the basket of items included in the summer campaign.