The Marco's Pizza chain will bring 10 new stores to Northern Virginia, which is a new market for the brand, over the next three years. The first locations are expected to open this year, reports Chain Store Age.
The most recent agreement comes following several recent multi-unit agreements across the state, including eight new locations in the Reston-Arlington area and seven in Roanoke-Lynchburg markets. The company, which passed the $1 billion mark in annual systemwide sales in 2022, has about 30 stores in Virginia, reports CSA.
The chain has about 1,100 stores nationwide and has a goal of 1,500 sites by the end of 2023. Last year, the company opened 90-plus stores and awarded 140 franchises, and in the last six years, the brand has doubled its store footprint.
As Marco’s continues to expand, company leadership is prioritizing investments in enhancing the franchise development program, new technology, personnel, strategic vendor partnerships, multi-channel national advertising and more — all with an eye on maximizing franchisee profits while meeting the needs of today's modern customer, says Chain Store Age.