UK-based value fashion and homeware retailer Primark is continuing its international expansion in the U.S. with new stores slated to open in Lake Grove, N.Y., and Charlotte, N.C., in November.
The two new additions, opening at Smith Haven Mall in New York and at Concord Mills in Charlotte, will cover more than 30,000 square feet. The new store openings, which will be the retailer's last two of 2023, will bring Primark to 436 stores globally and to 24 stores over eight states in the U.S. The fashion chain’s growth strategy includes reacing 60 stores in the U.S. by 2026.
With the two newest openings, Primark will have opened eight stores in the U.S. in 2023. the retailer says it has “exciting plans” to expand further into the southern U.S. next year.
Kevin Tulip, president of Primark US, said in a statement: "Primark has been in the US since we opened in Boston in 2015, but when I look back at the past year, I'm incredibly proud of the exponential growth we've achieved.
"This was never about opening as many stores as quickly as possible, it was about opening in the right locations, with the right store layout and product offering, for the communities we are entering. We learned a lot in those early years about what sparks "Primania" for US shoppers and we are finding that our value pricing across women's, men's, kids, home, and gifts, have kept American families coming back to us time and time again."