Feetures, America’s No. 1 running sock known for its high-performance technology and custom-like fit, broke ground for its state-of-the-art 60,000-square-foot warehouse facility located in Hickory, North Carolina. The expansion stands as a reflection of the company's remarkable growth and its unwavering commitment to future innovation in the performance sock market. This milestone event marks a significant step forward for the company as it expands its operations, improves productivity, and continues to lead the industry around sustainable initiatives.
The groundbreaking ceremony brought together company executives, local government officials, and community members to celebrate this exciting development. The new warehouse represents a major investment in the Hickory and Catawba County area, highlighting Feetures' commitment to the local community.
“We’re thrilled to break ground on our new warehouse facility in Hickory,” said Joe Gaither, CMO of Feetures. “Feetures is born and bred in North Carolina and as our business continues to grow, we felt that building locally was the best investment we could make in our success.”
Feetures' decision to build this cutting-edge facility in Hickory reflects the company's dedication to its roots and its mission to provide quality products while supporting the local economy. The warehouse will not only retain approximately 30 jobs within the city and county limits of Hickory and Catawba County, but anticipates adding between 25 to 30 new jobs to accommodate anticipated growth in the next five years.
Technological investment in the operation is also significant. Feetures is updating its storage capacity, material handling systems, and warehouse management systems. These advancements will significantly enhance productivity and efficiency, positioning the company for continued growth through 2029. Moreover, these technological updates align with Feetures' commitment to environmental responsibility. The company's sustainable initiatives will be further supported by these improvements, making its operations more environmentally friendly.