Krystal Restaurants LLC, the original quick-service restaurant chain in the South, announces a strategic expansion into North Carolina, marking a pivotal step in the brand’s plans to expand across the United States. The new builds will boast a sleek and contemporary design and cater to consumers’ on-the-go dining desires. The location is projected to open in Summer 2024.
“We are proud to bring our standout business model and our innovative restaurant design to the state of North Carolina,” said Josh Kern, CEO of SPB Hospitality. “As we continue to focus on expanding the reach of our brand and how we can best serve our guests, design plays a key role, and we look forward to continued operations optimization in both our traditional and non-traditional layouts.”
Wilson, NC will debut the brand’s new C-Store design, developed alongside Circle K. This layout is consistent with maximization of restaurant square footage, increased guest accessibility and a mutually beneficial operations flow between the restaurant and convenience store partners.
“We are thrilled to continue our partnership with Krystal and bring the brand to Wilson,” said Josh Ware, Head of Restaurants for Circle K. “Our brands are aligned on strategic efforts to serve multiple dayparts, and we look forward to welcoming guests to experience the iconic Krystal menu in an innovative space alongside the great products and offers available at Circle K.”
With an eye toward sustained growth, Krystal is dedicated to deploying its proven, efficient layout designs across both new and existing markets. This strategic expansion underscores the brand’s ambition to fortify its presence and redefine the quick-service restaurant industry through innovative design and guest-focused experiences.
Interested in franchising with Krystal? Please email Melissa Hodge. For more information, visit KrystalFranchising.com.