Case Study - Zooming in on the Crossroads Site
What if you could begin a site selection search from a great height, and zoom in at will, eventually narrowing yourview to a single property? If you were searching for a large, development-ready industrial site, you might well zoom in on a site called Crossroads. At the beginning of your search, youwould notice regional trends, such as the migration of auto assembly operations to the southeastern United States. Zooming in a little closer, you would look for areas with all the necessary attributes — proximity to suppliers and customers, well-developed transportation infrastructure, available workforce, affordable utilities, and all the rest. And then you would consider properties within onearea. Ultimately you would focus on the few properties, or perhaps the one property, that was ready for fast, problem-free development. At the level of individual properties — the tightest “zoom level” — an important advantage is certification. Certification offers a degree of assurance that the typical... more....